Song For Charlie

Counterfeit pills containing fentanyl are reaching young people through social platforms, private messages, peer networks, and pills that look familiar. Song for Charlie needed teens, parents, educators, and communities to understand the danger and talk about it sooner. Wondros helped make the crisis visible, understandable, and shareable through messaging, social content, data visualization, films, and a redesigned digital ecosystem.

The work also includes The New Drug Talk, a parent education course that gives families practical language for conversations about self-medication and counterfeit pills.

Film

A man with glasses and gray hair in a blue suit and light blue shirt, speaking, with a neutral background.

Digital Platform

Charlie, a 22-year-old who died after taking a counterfeit pill containing fentanyl

Social Media

an online quiz with the question 'what is fentanyl?'

Design Research

infographic of engagement steps for fentanyl awareness campaign