Song for Charlie (SFC) is a national nonprofit dedicated to raising awareness about 'fentapills'—counterfeit fentanyl-laced prescription pills. In partnership with Wondros, SFC is leading a multichannel drug awareness campaign targeting young people, parents, and educators to transform how families discuss the risks of self-medication and emerging synthetic drugs. Through The New Drug Talk, the campaign provides families with practical guidance for drug conversations, aiming to reduce youth exposure to fake prescription pills and foster a new culture of prevention.