Song For Charlie

Song for Charlie (SFC) is a national nonprofit dedicated to raising awareness about 'fentapills'—counterfeit fentanyl-laced prescription pills. In partnership with Wondros, SFC is leading a multichannel drug awareness campaign targeting young people, parents, and educators to transform how families discuss the risks of self-medication and emerging synthetic drugs. Through The New Drug Talk, the campaign provides families with practical guidance for drug conversations, aiming to reduce youth exposure to fake prescription pills and foster a new culture of prevention.

Film

A man with glasses and gray hair in a blue suit and light blue shirt, speaking, with a neutral background.

Digital Platform

Charlie, a 22-year-old who died after taking a counterfeit pill containing fentanyl

Social Media

an online quiz with the question 'what is fentanyl?'

Design Research

infographic of engagement steps for fentanyl awareness campaign