PhRMA

Pharmaceutical research can feel distant from the people whose lives it ultimately affects. Wondros partnered with PhRMA and We Work for Health to launch #ScienceWorks, a national public-awareness campaign designed to make the people and purpose behind medical innovation more visible. Through films, digital experiences, social content, and stories featuring working scientists, the campaign connected complex research to everyday health and gave audiences a more human way to understand how new treatments are developed.