PhRMA

Wondros partnered with PhRMA and We Work for Health to launch #ScienceWorks, a pharmaceutical public awareness campaign designed to reshape perceptions of pharmaceutical science and highlight its impact on everyday lives. Through visual storytelling featuring real scientists and their life-saving work, the campaign humanized the pharmaceutical industry and demonstrated how science drives medical innovation. The campaign reached audiences nationwide, humanizing the pharmaceutical industry and reinforcing the message that science works for everyone.

Branding

photo of a black businesswoman wearing an orange top and grey jacket
This is the face of scientific research

Film

Mark Davis,
Biotech Engineer
Mark Davis video
Yemmie
Oluwatosin,
Sr. Medical Director
Yemmie Olusatosin video
Adriana
Tovar-Salazar,
Biochemist
Adriana Tovar-Salazar video

Digital Platforms

screenshot of the ScienceWorks website above the fold

Social Media

ScienceWorks social media post

Analytics

Screenshot of an analytics report showing campaign performance of social and paid media