National Institutes of Health (NIH)
The National Institutes of Health needed to recruit one million people into one of the largest and most diverse health research programs of its kind, including communities historically underrepresented in biomedical research. As the All of Us Research Program's Experience Design, Marketing, and Communications partner, Wondros built a communications system that helped a national research ambition earn participation through local trust—while giving researchers a clear, credible way into the program's growing data resources.
Film
We created a film library centered on participants, researchers, community leaders, advocates, program leaders, and partner organizations. Together, the stories make health research personal, explain how participation creates value, and show how the program’s scale, progress, and commitment to inclusion are built through real people.
All of Us Anthem Film
We Are Jackson
Scientific Priorities
5th Anniversary Film
Branding
We developed a brand strategy and design system that makes the program’s scientific ambition feel personal and welcoming. Rooted in its R.I.P.E. personality—Real, Innovative, Positive, and Empathetic—the identity balances cutting-edge research with the humanity, diversity, and care required to earn participation.
Campaign Design
Recruiting a large and diverse participant community means reaching people in ways that feel relevant, credible, and clear. Our campaigns use culturally grounded photography, clear language, and adaptable design to meet audiences where they are, make the value of participation tangible, and create stronger pathways from first exposure to enrollment.
Communications
We built communications to create a multiplier effect: a clear national narrative carried through trusted local organizations and community activity. Messaging, partner tools, bilingual resources, enrollment materials, researcher communications, and media support help the program remain coherent at scale while giving each audience a relevant reason to participate.
Design Research
Our design research and UX work help the program understand the goals, motivations, attitudes, and behaviors of participants, researchers, staff, and partners. Those insights reveal barriers, clarify decisions, and create more meaningful pathways through a complex national research ecosystem.
Digital Platforms
We create and manage digital experiences for participants, researchers, and partners, including websites, apps, communication tools, and a shared asset repository that supports outreach across the consortium. We also co-develop and manage the joinallofus.org and researchallofus.org networks, giving both primary audiences a clear entry point into the program.
Social Media
We develop social strategy and content for X, Instagram, Facebook, and LinkedIn, translating complex scientific information into clear, engaging stories for different audiences. The work supports awareness, education, participation, and researcher engagement while keeping the program’s voice consistent across channels.
Analytics
Our data science and analytics team combines information across communications channels, supports data-lake and ETL processes, and integrates qualitative and quantitative evidence into actionable reporting. The work shows what is reaching people, where engagement changes, and how outreach, content, and campaign decisions can be refined for greater effectiveness.
