IBM

Corporate

IBM needed to make the breadth of its technology feel immediate during one of the most visible events in sports. In partnership with Ogilvy, Wondros produced 70 unique 30-second films for the Made with IBM series, each centered on a different example of IBM technology in action. The scale of the campaign created a new story throughout the Masters broadcast, translating a global technology company into a succession of specific, human, and memorable demonstrations of what its work makes possible.

a young asian woman smiling into a mobile phone screen that is illumating her face

an illustration of a brown skinned girl playing with a dollhouse with a crescent moon

a hand holding a dollhouse sized lamp on top of a dollhouse sized table

a woman wearing a warm hooded coat standing outside at night with lights from highrise buildings in the background

the inside of a library with an atrium showing multiple stories of stacks of books

a woman with curly hair wearing a geometric top with electrical cord plugs overlaid on top of her head

a man with dark skin's hand is out of focus