Federal COVID Response

During the early months of COVID-19, convalescent plasma was an unfamiliar treatment and donation depended on people understanding both the science and the need. Wondros worked with Operation Warp Speed to launch The Fight Is In Us, a national campaign designed to raise awareness and mobilize eligible survivors, with focused outreach to Black, Hispanic, and Indigenous communities.

Developed with the Department of Health and Human Services, CDC, FDA, NIH, BARDA, and the Department of Defense, the campaign combined research, film, social content, and analytics to support trust, participation, and plasma donation.