Craig Newmark Philanthropies
Cybersecurity guidance often fails when it feels technical, distant, or easy to postpone. Craig Newmark Philanthropies needed an idea that could turn safer online behavior into an everyday habit. Wondros helped launch Take9 around one action: pause for nine seconds before you click, respond, or react. We built the campaign across brand, film, communications, digital, social, and partner activation. In its first 100 days, Take9 delivered engagement rates four times industry benchmarks, partnered with more than 50 cybersecurity organizations, and gave thousands of people a memorable way to interrupt risky behavior.
Take9 Film
The campaign film turns familiar online moments into recognizable choices, showing how a nine-second pause can protect people in everyday life.
Branding
We built a bold identity around one memorable behavior.
Communications
We created clear, repeatable language that partners and public voices could carry across audiences and channels.
Digital Platforms
We built a campaign hub that turns awareness into practical action through educational resources and ways to participate.
Social Media
Organic and paid social content made the nine-second pause easy to understand, remember, and share.
