Craig Newmark Philanthropies

Wondros collaborated with Craig Newmark Philanthropies to launch Take9, a national public awareness campaign that promotes a simple and powerful strategy: the 9-second pause. By pausing before acting, we can better protect ourselves, our communities and the nation against cyber threats.

Take9 Film

a man with glasses and a mustache in a yellow button down scowling at his computer

Our film captures real stories and scenarios, showing how cybersecurity is a part of everyday life.

a stylized image of a young asian man folding his arms with text 'The pause that protects.'

Branding

We developed an engaging visual identity.

10 colorful ads for Pause Take 9 to raise awareness of how individuals can prevent cyber attacks

Communications

We deliver clear and compelling communications across multiple platforms and diverse audiences to inspire meaningful engagement.

a subway station with three ads for Take 9 the pause that protects

Digital Platforms

We built the campaign’s digital presence, including a website that serves as the hub for educational resources and community engagement.

a website that reads 'discover what you can do' with lessons for being safer online

Social Media

Our social media strategy uses both organic and paid content across multiple platforms.

a stylized image of a grey haired man with a beard with text 'Take9 for a safer America'