Craig Newmark Philanthropies

In 2024, Wondros partnered with Craig Newmark Philanthropies to launch Take9, a national cybersecurity awareness campaign designed to change human behavior online. The message is simple: take nine seconds before you click, respond, or react. Through digital storytelling, public awareness videos, and influencer activations, Take9 turned cybersecurity into a human habit. In its first 100 days, the campaign achieved engagement rates 4x higher than industry benchmarks, partnered with 50+ cybersecurity organizations, and rallied thousands to pause before they click.

Take9 Film

a man with glasses and a mustache in a yellow button down scowling at his computer

Our film captures real stories and scenarios, showing how cybersecurity is a part of everyday life.

a stylized image of a young asian man folding his arms with text 'The pause that protects.'

Branding

We developed an engaging visual identity.

10 colorful ads for Pause Take 9 to raise awareness of how individuals can prevent cyber attacks

Communications

We deliver clear and compelling communications across multiple platforms and diverse audiences to inspire meaningful engagement.

a subway station with three ads for Take 9 the pause that protects

Digital Platforms

We built the campaign’s digital presence, including a website that serves as the hub for educational resources and community engagement.

a website that reads 'discover what you can do' with lessons for being safer online

Social Media

Our social media strategy uses both organic and paid content across multiple platforms.

a stylized image of a grey haired man with a beard with text 'Take9 for a safer America'