CaliforniaVolunteers

California Volunteers needed to help residents see neighborhood connection as a practical part of disaster preparedness and climate resilience. For the Neighbor-to-Neighbor Education and Outreach Initiative, Wondros combined audience research, public storytelling, social content, film, and analytics to understand what encourages people to connect, share resources, and prepare together.

The resulting campaign turned a broad statewide goal into local, achievable actions—helping communities build the relationships they can rely on before wildfires, climate events, and other emergencies occur.

an illustration of two people hugging with a neighborhood in the background
a stylized topographical map of the state of California

Design Research

part of a user journey diagram featuring enrollment and engagement steps for a person attending a rally

Film

a young girl with overalls and her hair in two buns in painting a heart on a wall

Social

a social media graphic about Eco-friendly activies including planting a tree with friends and family

Analytics

data visualization of the state of California featuring colorized counties with sign up data