AmericanExpress

American Express wanted to show how small businesses contribute to a city's recovery in ways that economic language alone cannot capture. Wondros created a series of short documentary films centered on Detroit entrepreneurs, their work, and the neighborhoods that depend on them. By making local business ownership personal and visible, the series connected individual ambition to a larger story of economic resilience—showing how small businesses create opportunity, strengthen communities, and help a city move forward.

Two men shaking hands while one of them holds a laptopAn illustration of a black man and a young black boy holding a shopping bag that reads 'build detroit buy detroit'
a person in a welding mask wearing protective gloves
a white woman with short hair in an artist studio