Kennedy had a plan all the way back to his senior year at Andover High School in his home state of Massachusetts; get a degree at Syracuse University and head to the big apple to become a director.
After only six months as a production assistant, Kennedy directed, produced, wrote and starred in his own music video which became the first clip to ever get recurring rotation on MTV without being affiliated with a major record label. The success of Kennedy’s directorial debut naturally led him towards the blossoming music video market.
As he spent the next couple of years building up his reel with videos ranging from folk to heavy metal, Kennedy continued to work his way up the production ladder. His experience as a coordinator, producer and assistant director gave him a realistic approach to the development of his concepts, which is always welcomed by his clients.
To date, Kennedy has over 75 music videos to his credit. He has worked with artists such as The Fugees’ Wyclef Jean and Lauryn Hill, Paul McCartney, Snoop Dogg, Q-Tip, Lil Jon, De La Soul, and Busta Rhymes to name a few. In the early 2000’s, Kennedy had three consecutive videos reach number one on the CVC Report dance chart. His video for the feature film “54” starring Mike Myers, a dance version of the classic “If You Could Read My Mind”, was nominated for best Direction in the pop/dance category at the Much Music awards ceremony in Canada.
Kennedy’s extensive music video background has led him into commercial work. Edgy, energetic spots such as his award winning Lycra commercial opened many doors into the agency world. His heavy work flow in fashion/beauty work includes clients such as Maybelline, Pantene, L’oreal, Nuetrogena, and Calvin Klein. On the softer side, Kennedy is most proud of a PSA he developed, created and directed for abused children and animals. Kennedy’s sensitivity to human emotion is evident in his beautiful and compelling commercial for Green Chimneys Children’s Services. Kennedy’s series of spots for the popular ESPN “Jams” music compilations helped elevated sales of over 8 million albums creating the most successful compilation campaign in music history. Kennedy can work the comedy angle as well. His Zyweic Beer spot, a product from Heineken, was named “spot” of the week in SHOOT Magazine. He also was featured in Creativity Magazine for his comedic direction on a City of St. Louis image campaign. Internationally he’s been busy as well most recently working with Russians on Nestle, Westin Resorts in China, Maybelline in Brazil with Adrianna Lima, and Pantene in Malaysia.
Kennedy has also expanded his career into feature films and television as well. He worked as a second unit director on the T.V. movie “Escape To Paradise” and Miramax’s “54”. Kennedy completed his first feature film through Sony, a hilarious urban comedy starring 30 top charting hip hop artists. He is currently in development on his next feature project, a heartfelt drama based on a true story about a courageous boy’s mission to flee his mentally challenged brother from a sexually abusive Home. Warner Home Video and Mcdonald’s bought a children’s video series entitled “McKids Adventures” which Kennedy penned the stories and created featuring heavy special effects. In the reality world, he was featured on Americas Next Top Model as Tyra Banks sought after Kennedy’s fashion and beauty sensibilities to direct her music video and appear is a guest on the show. He also co-created and executive produced VH1’s Mission Manband, a show about former boy band stars and what becomes of them when the girls stop screaming….